Privacy Policy | Boxly

This Privacy Policy explains how Boxly Inc. (“Boxly”, “we”, “our”, or “us”) collects, uses, and protects information when you use our website and services (the “Platform”). Boxly is a research and comparison platform that helps consumers find and compare moving companies across Canada. We are not a moving company and do not perform moves ourselves. Boxly complies with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Law (CASL), and other applicable Canadian privacy laws.

1. Information We Collect

A. Information from Public Sources (Moving Company Data)

We aggregate publicly available information about moving companies from sources including:

Google Reviews: Ratings, review counts, and customer review text
Better Business Bureau (BBB): Accreditation status, ratings, and complaint information
Company Websites: Business contact information, services offered, and pricing where publicly available
Public Directories: Business registration information, addresses, and contact details

This information is collected from publicly accessible sources. If you are a business owner and believe any information is inaccurate, please contact us at info@boxly.ca to request corrections or removal.

B. Information You Provide (User Data)

Quote Requests: Property details, move addresses, dates, and contact information (name, email, phone)
Account Information: Email address and password if you create an account
Communications: Messages sent through our support channels
Feedback: Survey responses and feedback you choose to provide

C. Business Owner Information (Claimed Profiles)

If you are a moving company owner who claims your business listing, we collect:

Business verification details (email, phone)
Profile information you choose to add or update
Subscription and billing information (processed securely by Stripe; we do not store full payment card data)

D. Automatically Collected Information

Device Information: IP address, browser type, operating system
Usage Data: Pages viewed, movers searched, filters used, contact reveals
Cookies: Session identifiers and preference settings
Location (approximate): City-level location to show relevant movers

2. AI-Generated Content

Boxly uses artificial intelligence (AI) to enhance the information we display:

Review Summaries: Our AI analyzes publicly available Google reviews to create summary descriptions highlighting common themes (e.g., punctuality, professionalism, pricing). These are summaries, not verbatim reproductions of original reviews.
Theme Extraction: AI identifies patterns in reviews to show what customers commonly mention, with representative quotes from actual reviews.
Content Enhancement: Some business descriptions may be AI-enhanced based on publicly available information.

AI Disclaimer: AI-generated content may contain inaccuracies. We strive for accuracy but do not guarantee the completeness or correctness of AI-generated summaries. Always verify important information directly with the moving company.

Third-Party AI Processing: AI processing is performed by third-party services (such as OpenAI) under their respective terms of service and privacy policies. Data sent to these services is used solely for generating the requested analysis and is not retained by these providers beyond the processing period.

3. How We Use Information

Platform Operation: To display mover listings, enable comparisons, and facilitate contact between users and moving companies
Lead Generation: To share quote requests with relevant moving companies (only when you submit a quote request)
Analytics: To understand usage patterns and improve our Platform
Communications: To respond to inquiries and send service-related notifications
Legal Compliance: To comply with applicable laws and protect our rights

4. Information Sharing

Moving Companies: When you submit a quote request or reveal contact information, relevant details may be shared with the moving company you are contacting
Service Providers: We use third-party services for hosting, analytics, and payment processing (Stripe, Google Analytics, Vercel)
Legal Requirements: We may disclose information if required by law, court order, or to protect our rights
Business Transfers: In the event of a merger, acquisition, or sale of assets

We do not sell your personal information to third parties for marketing purposes.

5. Data Retention

User Data: Retained as long as needed to provide services or as required by law
Quote Requests: Retained for up to 2 years for analytics and service improvement
Business Profiles: Public information is updated periodically; claimed profile data is retained while the account is active
Analytics Data: Aggregated and anonymized data may be retained indefinitely

6. Your Rights

Under Canadian privacy law, you have the right to:

Access: Request access to personal information we hold about you
Correction: Request correction of inaccurate information
Deletion: Request deletion of your account and associated data
Withdraw Consent: Opt out of marketing communications at any time

For Users:

For Business Owners:

If you find incorrect information about your business, you can: (1) Claim your listing to manage it directly, or (2) Contact us to request corrections or removal. We will respond to legitimate requests promptly.

7. Cookies and Tracking

We use cookies and similar technologies for:

Essential Functions: Session management, security
Analytics: Google Analytics to understand site usage
Preferences: Remembering your location and filter settings

You can manage cookies through your browser settings. Some features may not function properly if cookies are disabled.

8. International Data Transfers

Your information may be stored or processed on servers located outside of Canada (e.g., in the United States) through our service providers. By using Boxly, you consent to such transfers. We ensure appropriate safeguards are in place to protect your information.

9. Security

We implement reasonable security measures to protect your information, including encryption, secure hosting, and access controls. However, no system is entirely secure. By using Boxly, you acknowledge the inherent risks of online data transmission.

Data Breach Notification: In the event of a security breach that affects your personal information, we will notify affected users and relevant authorities as required by PIPEDA and applicable provincial laws, typically within 72 hours of becoming aware of the breach.

10. Children's Privacy

Boxly is not intended for individuals under 18 years old. We do not knowingly collect information from minors. If such information is discovered, it will be deleted promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on our website. Continued use of the Platform after changes constitutes acceptance of the updated policy.

12. Contact Us

For privacy-related inquiries or to exercise your rights, contact Boxly's Privacy Officer at: info@boxly.ca

Boxly Inc., Calgary, Alberta, Canada

By using Boxly, you agree to this Privacy Policy.

Boxly Privacy Policy